Explainer videos are one of the few marketing assets that keep earning attention long after they ship. A good explainer on your homepage lifts conversion. A good explainer inside your onboarding cuts support tickets. A good explainer inside a sales deck shortens the cycle. The trouble is that most brands need more than one, and hiring an agency to build them one at a time gets expensive fast.
In this guide, we break down the top explainer video agencies, what to look for in one, and how to choose the right partner for how your team already works.
Key takeaways
- Explainer videos are the highest-leverage format in most brand video libraries, since one strong explainer often does the work of a landing page, a sales deck, and an onboarding walkthrough combined
- Traditional explainer video agencies deliver polished one-off videos on six to eight week cycles, which fits flagship launches but rarely matches the pace ongoing marketing runs at.
- Subscription-based providers cover explainers alongside shoots, editing, and motion graphics under one workflow, which suits brands producing video regularly rather than once a quarter.
- The right explainer video agency depends less on portfolio and more on cadence. Match the model to how often you actually need explainers, not just how good the reel looks.
What is an explainer video agency?
An explainer video agency produces short-form videos, usually between 60 and 120 seconds, that break down a product, service, or concept in a way that a first-time viewer can follow. Most explainers land on homepages, inside product tours, or at the top of the sales funnel where clarity matters more than depth.
Some agencies specialize in animation only. Others handle live-action, motion graphics, or a mix of formats. The best fit depends on your product. Animated explainers work well for software, fintech, and abstract services where there is nothing physical to film. Live-action fits when the human element is part of the story, like testimonials or founder-led narratives. Many brands use both, which is why format flexibility matters when picking an agency.
What to look for in an explainer video agency
Explainer video quality varies more than most creative categories. A few things separate a strong partner from a poor fit:
How do they handle animation and live-action?
Some agencies do one, some do both. If your explainer library needs to mix formats, look for a partner that covers both under the same engagement instead of managing two vendors.
What is the production timeline?
Traditional explainer agencies often run six to eight week cycles per video, with several weeks in pre-production alone. That fits flagship launches. It rarely fits marketing calendars that need explainers ready for every product release, feature launch, or campaign shift.
Is the pricing transparent?
Some agencies publish plans openly. Others require a call before you see any numbers. Neither is inherently better, but knowing upfront saves you weeks of back-and-forth on scoping.
What is included in a project?
Explainer video projects often bundle scripting, storyboarding, animation, sound design, and revisions. Check whether the quote covers all of it or whether add-ons like additional revision rounds, longer cuts, or resizing show up as extras.
Can they scale with you?
If you might need three explainers this year and ten next year, ask how the model handles growth. Project-based agencies quote each new video separately. Subscription-based services fold new work into the same plan.
Top explainer video agencies for modern brands
1. SoCreative
SoCreative is a subscription-based video production service that covers explainer videos alongside shoots, editing, motion graphics, and design. You pick a quarterly plan, get a fixed number of credits, and use them across whatever formats your team needs, with each credit representing a finished deliverable.
For brands producing more than one explainer a year, the model works differently from a traditional agency. A single credit pool covers explainer videos, product demos, testimonials, motion graphics, and shoots, so the same subscription that produces your homepage explainer also handles the onboarding walkthrough, the campaign shorts, and the customer story that goes into your sales deck.
Strengths
- Explainer videos included from the Starter plan, alongside shoots, editing, motion graphics, and design under the same credit pool
- 24 to 48 hour turnaround on most edits, with confirmed timelines for larger productions
- Dedicated project manager who coordinates every request through one centralized platform
- Global videographer network for live-action explainers and customer story shoots across markets
- Transparent pricing, with the Starter plan starting at $4,200 per quarter and no annual lock-in
2. Wyzowl
Wyzowl is an explainer video agency built around animated explainers and product videos. The team focuses on structured storytelling and clear messaging, which fits SaaS brands needing to explain unfamiliar products in a short window. The model is project-based, with each video scoped, quoted, and produced as its own engagement. Pricing is available on request, and timelines run per project rather than as part of an ongoing plan.
3. Yum Yum Videos
Yum Yum Videos is an animation-focused agency known for animated explainer video services across product demos, whiteboard animation, and training content. The team leans into a specific illustrated style that fits brands looking for polished animation with a distinctive visual voice. Pricing is shared through a detailed intake form on the website rather than published openly.
4. Superside
Superside offers an enterprise subscription that bundles explainer video production with design, motion graphics, and creative strategy under one contract. The service includes access to a large global creative team and supports end-to-end production from concept to final delivery. Superside plans run on a 12-month minimum commitment with a platform fee on top of production spend, which makes it a fit for larger organizations with the contract flexibility to match.
→ Take a look at our detailed Superside review and top Superside alternatives.
5. Design Pickle
Design Pickle is a subscription-based creative service focused mainly on graphic design at scale, with limited video editing available on higher-tier plans. For brands with light explainer needs, Design Pickle can handle motion graphics and simple animated explainers layered on top of static design work. There is no shoot support, so live-action explainers or testimonial video would need a separate provider.
6. Vidico
Vidico is a video production company known for high-craft animation, explainer videos, and brand films for SaaS and startup brands. The team works across both animation and live-action, with a reputation for translating complex products into clear narratives. Production cycles typically run six to eight weeks per video, which fits brands investing in flagship explainer work rather than ongoing weekly output.
7. 90 Seconds
90 Seconds is a global video production platform that coordinates explainer shoots and post-production across multiple countries through a platform-led model. The service connects brands with local production crews in different regions, which makes it useful for live-action explainers, customer testimonial shoots, and multi-region campaigns where local execution matters.
Choose the right explainer video agency for your brand
The right explainer video agency depends on how often you produce and what else your video roadmap looks like. If you need one or two flagship explainers a year with depth and craft as the priority, a traditional explainer agency is usually the right fit. If explainers are part of a broader video pipeline that also includes demos, testimonials, and social cuts, a subscription-based model consolidates the work under one workflow.
For brands producing explainers alongside shoots, editing, and motion graphics on a regular cadence, structured models like SoCreative provide a scalable way to manage the work without adding vendors or overhead.
Book a demo to see how SoCreative fits into your workflow.









